How TabAir Measures Marketplace Milestones

A public “first 100 deals” headline is easy to write and hard to audit. Until a figure is taken from the live transaction record and approved for publication, this site will not guess one. A blog post is the wrong place to mint a number.

The absence of a number is not a hint. It is the rule for this article: no invented volume, no invented growth rate, and no invented ranking against other marketplaces.

The sequence we actually operate is simpler than a slogan. A participant is approved. A listing or a requirement is specific enough to compare. A supplier is identified. Documents and commercial terms are written down. The buyer and that supplier agree. Payment and shipment follow the record. Receiving stays with the buyer.

Each of those is a milestone because the next one depends on it. An enquiry that never names a supplier is not a transaction. A registration is not a sale.

We do not treat page views, raw sign-ups, or unanswered enquiries as completed trade. They are activity. Activity can be healthy and still not be a part on an aircraft.

We also do not publish individual customer stories that name a person or a deal unless that person and that deal can be confirmed and they have agreed. Composite “spotlight” characters would be fiction presented as a company record.

Judge a live offer on its file. Judge the company on the legal notice, the terms, and whether the workflow matches what those documents say. Those sources are checkable.

When TabAir does publish operating figures, they should say what was counted, for which period, and what was excluded. Until that note exists, this explanation is the milestone statement.

The sequence that matters is plain. A participant is approved. A listing or a requirement is specific enough to compare. A supplier is identified. Documents and commercial terms are written down. The buyer and that supplier agree. Payment and shipment follow the record. Receiving stays with the buyer. An enquiry that never names a supplier is not a transaction. A registration is not a sale.

This article does not publish a transaction total. A 'first 100 deals' line is easy to write and hard to audit. Until a figure is taken from the live record and approved for publication, it will not be guessed here. The absence of a number is the rule for this page, not a hint.

Page views, raw sign-ups, and unanswered enquiries are activity. They can be healthy and still not be a part on an aircraft. They are not the milestone.

Individual customer stories that name a person or a deal are not published here unless that person and that deal can be confirmed and they have agreed. A spotlight character would be fiction presented as a company record. The first-deal article on this site is a process for that reason.

When operating figures are published, they should say what was counted, for which period, and what was excluded. Until that note exists, judge a live offer on its file and judge the company on the legal notice, the terms, and whether the workflow matches those documents.

Internal dashboards can be useful to the people running the marketplace. They are not automatically a public claim. This page is the public claim: we will not invent the total.